This Agreement documents the legally binding terms and conditions attached to the use of the Architecture Player website at www.architectureplayer.com
www.architectureplayer.com is referred to hereunder as “the Architecture Player” or “Site”. By using or accessing the Site in any way, viewing or browsing the Site, or adding your own content to the Site, you (referred to hereunder as “you” or “User”) are agreeing to be bound by these Terms of service.
What is the Architecture Player
The Architecture Player is a web platform, specialized in architecture videos. Its contents are curated by Image (via Venti Settembre 84, 50129 Firenze, Italy). Image offers to all authors of architecture videos the possibility of submitting their videos for possible publication on the Architecture Player. The Architecture Player collects information provided by the video authors interested in publishing their work on the Site. The editorial staff at the Architecture Player elaborates additional original editorial contents what will be associated to the videos selected for publication, in order to comment them and introduce them to its audience, in accordance with the criteria that inspire the editorial philosophy of the Site.
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Your privacy rights are set forth in our Privacy Policy, which forms a part of this Agreement. Please review the Privacy Policy to learn about:
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Access to the Architecture Player website is free and open to the public.
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Registration. To submit videos to the Architecture Player, you must register either via Facebook or Google+ or by providing a valid email address and a password. By registering on the Site and completing the sign up form, you agree to provide correct, precise and complete personal information to the Architecture Player. If there are any changes to this personal information you will update the details held by the Architecture Player to ensure that they remain correct, complete and up-to-date. You agree not to use another person’s identity or to use a false name. If some of the information you provide is false or imprecise, the Architecture Player reserves the right to suspend or cancel your access to restricted areas of the Site.
Newsletter. The newsletter published by the Architecture Player is sent on a regular basis to all who register on the Site. Users may opt out of subscription to the newsletter by ticking the opt-out box on their Profile page or by following instructions provided in the newsletter.
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Video submission guidelines
- You can upload videos that you helped create (as director, editor, musician, motion graphics artist, actor, etc.) as long as you have the necessary permissions from the copyright holders.
- You agree that Content you submit to the Architecture Player will not contain any third party copyright material, or material that is subject to other third party proprietary rights (including rights of privacy or rights of publicity), unless you have a formal licence or permission from the rightful owner, or are otherwise legally entitled to submit the material in question.
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- It is a condition of your use of the Site that all the information you provide to the Architecture Player is correct, current and complete.
- After signing up, you may access your Profile page and upload videos to be submitted to the Architecture Player. For each video, you must provide some information which is required for registration (title, country, year of production, description, thumbnail) and some information which is optional (additional credits). All optional information will be useful for the editorial staff at the Architecture Player to be fully acquainted with the submitted video; we strongly encourage you to provide as much information on the videos you submit as possible.
- Our editorial staff reviews all videos submitted to the Architecture Player and, based on its editorial philosophy, will publish the ones it deems most commendable, in terms of their contents and artistic research. Each published video will be introduced by an original editorial commentary and associated to the author’s (authors’) biographical note. You will be informed if a video you submitted was selected and published by the Architecture Player.
- After submitting Content to the Architecture Player, you will always remain responsible for your Content, also after termination of your personal account. It is the Architecture Player’s policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of any User who may infringe or repeatedly infringe the copyrights or other (intellectual property) rights of the Architecture Player and/or others.
Video management
The Architecture Player will only refer to the User who submitted the video to the Site. The User won't be able to modify or update any data relating to a video he/she submits to the Architecture Player. It will not be possible to modify or update data relating to a video once it is published on the Architecture Player. However, the Architecture Player editorial staff is available to complete information regarding credits for a video in case a third party, involved in the making of such video, requests it. All such requests will be evaluated by the Architecture Player editorial staff, on an individual basis.
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You may not submit any video, image, text, audio recording, or other work (collectively, "Content") that:
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The Site and all of its original editorial contents (commentaries, etc.) are the sole property of the Architecture Player and are, as such, fully protected by the appropriate international copyright and other intellectual property rights laws. You may not use the Architecture Player webite, or content created thereon, for commercial purposes.
You may share or embed the Architecture Player content on a website, blog or social media platform for editorial purposes only (meaning relating to events that are newsworthy or of public interest) and provided you mention the source for such content, i.e. the Architecture Player website. Content that you share or embed from the Architecture Player may not be used: (i) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (ii) in violation of any stated restriction; (iii) in a defamatory, pornographic or otherwise unlawful manner.
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Changes to this agreement
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This Agreement was last modified on October 20, 2014.
Zaha Hadid Architects' proposal for the Casino and Grand Hotel in Lugano represents the first Neutral paid commission.
Let's revise the words by Tapio Snellman and Christian Grou about the project:
"The project was a first hands-on discussion with the design team who referenced lava flows as one of the overriding concepts for the entire complex. Flows defined the start of the abstract animation and solidified into topographic strands of the hotel and casino."
The 1999 project did not qualify in the competition and consequently never realized, but it is noticeable that Zaha Hadid was one of the first architects to use digital tools for the design, presentation, and eventually communication via video of the project. As Snellman and Grou say, the lava flows (as the ice) became a central part of ZHA aesthetic and poetry - carrying their significance of dynamism, fluidity, transparency with them, and transforming them into a physical and metaphorical object.
The video starts with a depiction of a realistic-looking lava flow, the heat and the fire concealed under the dark stones, that, eventually, is transformed into red fluxes. This fluxes. cooling down, become part of the structure of the Casino and Grand Hotel: thus the three-dimensionally of the design is enhanced and celebrated, putting a spotlight on the spatial characteristic of said proposal. Cooling down, the red-burning fluxes became white, thus referring to the other main element of Zaha Hadid's aesthetic, the ice.
The video carries on, describing the project in better detail, making the overall structure evident and visible to the viewer - keep in mind this was a competition, so the video had to convey both the poetry plus the vibe and the ambiance and exteriors, so to make this understandable to the jury - however, it is crucial to notice how much ZHA's communication - through Neutral's fundamental contribution - relied on the pulse of such videos, taking advantage and using in an innovative way digital animation (and music).
(Story by Sara Marzullo, The Architecture Player)
Credits
Mentioned projects: Casino and Grand Hotel in Lugano
(proposal, 1999)
Project location: Lugano, Switzerland
United Kingdom 1999
Duration: 4'07"
11:28 min