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The Edge


On the edge between innovation and sustainability.

At the very basis of this short film by PlusOne stands the innovative and green identity of the Edge, one of the office buildings within the complex designed by PLP Architecture for Deloitte in Amsterdam's Zuidas Area.

Due to a strong focus on aesthetics and creative storytelling, mostly in the field of advertising, PlusOne wisely and smoothly intertwines live-footage frames with rendered animations and CGI effects, while combining live-action narratives and user interface design and 2D and 3D animation to introduce the building's technological features and its open relationship with the surrounding environment through everyday sustainable practices.


Architect: PLP Architecture
Mentioned project: The Edge
Project location: Amsterdam, The Netherlands

The Netherlands 2014
Duration: 3'57''