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Ministry of Indulgence


A speculation about the cult of celebrity and its impact on people's life.

Design shall do its part in investigating changes in our society. The "Ministry of Indulgence" project, and the related short film, arise from a speculation about celebrities' culture and how it changed people's way to manage relationships between intimate and public life.

On the wave of media culture and day by day behavioral escalation, nothing remains sacred and taboos keep falling. People adjust to the facts. As a consequence, a series of "Ministry of Indulgence" buildings arise: what is perceived as usual for celebrities becomes the basis for a high rise of gratification for the masses. High-rise and high-density towers advance a hotel design with billboard capabilities and condense in the same structure units related to different levels of privacy. As needs arise and taboos fall, the blocks proliferate across the desert landscape or the metropolitan Los Angeles scene, their thin basis and their volumes evoking suggestions from Constructivist and Deconstructivist aesthetics. Flanked one by the other, the towers form a new entity-group in the landscape and in the video are perceived always from the car-driver's point of view.

The video has been produced to present the "Ministry of Indulgence" bachelor design project by Juanito Olivarria, now Director at Luxigon for their United State office. High levels of speculation often can be reached during the education: to be a student could be a privileged condition if compared with daily professional practice because chances to research about theoretical meaning in architecture are probably more frequent. Besides the set of powerful images presenting the design project, the video is both a completion of drawings and renderings but also a stand-alone work proving Luxigon's great skills in computer graphics and interest in producing captivating storyboards.


Architect: Juanito Olivarria
Mentioned project: Ministry of Indulgence (2011)

USA 2011
Duration: 1'03''